
Top Gear Sunglasses
When BBC’s popular automotive show Top Gear launched its own line of racing-inspired driving glasses, the goal was to create branding that captured the spirit of the show—cool, modern, and effortlessly stylish. The scope included packaging, print materials, a new website, and supporting digital assets.
As Art Director, I developed the brand identity using visual elements drawn from and inspired by the show. I art directed the product and lifestyle photo shoot, overseeing every detail—from model casting, wardrobe styling, and location scouting to collaborating with the hair and makeup team to craft distinct looks for each model. I also handled photo editing and retouching to ensure a polished final presentation.
I designed the full suite of brand materials, including packaging, brochures, the website, and sales sheets, and worked closely with the Senior Copywriter to align tone and messaging across all platforms.
DIGITAL BANNERS
DIGITAL BANNERS
PACKAGING
BROCHURE
BROCHURE
BROCHURE
SALES SHEET