
The Bicycle Casino
The Bicycle Casino in Bell Gardens, CA sought a complete brand refresh aimed at attracting a younger demographic and positioning the casino with a modern, sophisticated, and sexy appeal.
As the lead creative, I developed the new branding strategy and visual identity, which encompassed casino signage, out-of-home (OOH) advertising, newspaper ads, and promotional materials. I art directed an on-location photo shoot featuring talent throughout the casino to be used across all print collateral. Additionally, I designed the tournament and guarantees logos to complement the refreshed brand identity.
CASINO SIGNAGE
CASINO SIGNAGE
CASINO SIGNAGE
CASINO SIGNAGE
CASINO SIGNAGE
BILLBOARD
BILLBOARD
NEWSPAPER AD
NEWSPAPER AD
PROMOTIONAL EMAIL BLAST
PROMOTIONAL EMAIL BLAST
PROMOTIONAL EMAIL BLAST