The Bicycle Casino

The Bicycle Casino in Bell Gardens, CA sought a complete brand refresh aimed at attracting a younger demographic and positioning the casino with a modern, sophisticated, and sexy appeal.

As the lead creative, I developed the new branding strategy and visual identity, which encompassed casino signage, out-of-home (OOH) advertising, newspaper ads, and promotional materials. I art directed an on-location photo shoot featuring talent throughout the casino to be used across all print collateral. Additionally, I designed the tournament and guarantees logos to complement the refreshed brand identity.

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