Classic Foods launched a new line of popped tortilla chips. They needed packaging and marketing material for the new product. The packaging needed to be exciting, appetizing and emphasize the popped aspect of the product.

I worked with the VP of Marketing on competitive research and strategy, and presented the final packaging to the CEO. I designed the packaging in a dynamic way to make it feel like it was bursting from the middle. I wanted it to feel exciting and in motion to hit on the popped idea. Since the product was all natural, it was important to highlight the ingredients along with the product. I also designed the sales sheets to have the same energy and excitement as the packaging.