THAT’S IT, founded in Los Angeles in 2012 by Dr. Lior Lewensztain, specializes in healthy fruit bars and snacks made from real, plant-based ingredients. I was hired to develop three distinct packaging concepts for their new line of fruit chips.

The first two concepts explored bold, progressive directions that pushed the boundaries of the existing brand identity, while the third concept aligned more closely with their current branding to ensure continuity. This range of options provided the client with varied creative approaches to choose from for their product launch.