At Nestlé, I collaborated closely with division managers and the internal creative agency to develop conceptual packaging for a range of Nestlé products. The goal was to explore both brand refreshes and complete redesigns, providing compelling creative directions that managers could present to their directors for further consideration.

My role involved contributing to research and strategic development to guide the evolution of each brand. I created packaging concepts and interactive point-of-purchase (POP) and point-of-sale (POS) in-store displays that modernized the brands while honoring their core identity and heritage.