STORE CALCULATOR was a 30-second direct-response commercial for Spectrum Mobile, featuring Puerto Rican recording artist Ozuna as the spokesperson. The spot promoted savings of up to 40% by switching to Spectrum Mobile and encouraged viewers to call or visit a Spectrum store to calculate their personalized savings. The commercial was part of a fully integrated 360° campaign that included digital videos, social media, print, and direct mail.

I was responsible for casting supporting talent, developing wardrobe specs, approving Ozuna’s wardrobe, and collaborating with the art department on props and location selection. On shoot day, I worked alongside Spectrum senior management to review and approve each take, address creative concerns, and ensure alignment with the approved director’s boards. I also oversaw the setup of each scene—ensuring props, set design, and framing were executed precisely. Additionally, I ensured creative consistency across all digital and print collateral tied to the campaign.