LIFE MOMENTS was a 30-second brand commercial for Spectrum Mobile, starring Puerto Rican recording artist Ozuna as the central talent. The spot showcased how Spectrum Mobile empowers Ozuna to stay connected and productive throughout his day—navigating both his demanding career and the meaningful, everyday moments he shares with close friends. The commercial was part of a broader 360° campaign that included digital video, social media, print, and direct mail.

My responsibilities included casting supporting talent, creating wardrobe specs, approving Ozuna’s wardrobe, and collaborating with the art department on set design, props, and location selection. On set, I partnered closely with Spectrum senior management to review takes, address creative notes in real time, and ensure consistency with approved director’s boards. I also ensured that each shot’s setup—framing, props, and environments—met production standards. In addition, I oversaw creative cohesion across all supporting assets, ensuring a unified visual and messaging strategy across digital and print extensions of the campaign.