SPREAD THE WORD was a 60-second direct-response commercial for Spectrum Mobile, featuring Puerto Rican music superstar Ozuna as the spokesperson. The commercial focused on the excitement of saving 40% when switching to Spectrum Mobile, capturing that energy as people enthusiastically spread the message to friends and their communities. This spot was part of a broader 360° campaign that included digital videos, social media, print, and direct mail.

I was responsible for talent casting and wardrobe, including the approval of Ozuna’s on-camera look, and collaborated with the art department on location selection and prop styling. On shoot day, I worked closely with Spectrum senior management to review takes, address creative concerns, and ensure alignment with the approved director’s boards. I also ensured that each setup—props, set design, and framing—matched the intended visual direction. In addition, I led the creative cohesion across all supporting digital and print materials to maintain a consistent look and message throughout the campaign.