HERE was a 30-second direct-response commercial for Spectrum Business, created to support small business owners as they reopened following pandemic-related shutdowns. The spot aimed to highlight how Spectrum Business provides the essential tools and connectivity needed to help businesses get back on their feet.

I partnered with the Senior Copywriter to develop the concept, final script, and storyboards, and jointly presented the campaign to Spectrum senior management. I collaborated with the art department on wardrobe, locations, and props, and led the voiceover talent search and recording sessions in both English and Spanish. On shoot day, I worked closely with the director to ensure the vision was executed effectively, and later supervised color correction and final editing.