SPECTRUM HOME was a 60-second direct-response commercial for Spectrum TV and Internet, featuring actress Gaby Espino as the spokesperson. The spot highlighted how Spectrum provides reliable, high-speed solutions tailored to meet the needs of modern families. This was part of a fully integrated 360° campaign that spanned digital video, social media, print, and direct mail.

I led the supporting talent search, developed wardrobe specs, approved Gaby Espino’s final looks, and collaborated with the art department on set design, props, and location selection. On the day of the shoot, I worked closely with Spectrum senior management to review takes, incorporate feedback, and ensure alignment with the approved director’s boards. I also managed the visual consistency of props, framing, and set design. Additionally, I was responsible for maintaining creative cohesion across all campaign assets—ensuring unified messaging and branding across video, digital, and print.