This campaign launched the fully redesigned 2023 Honda CR-V Hybrid, positioning it as rugged, capable, and powerful—with an edge. The creative concept contrasted the vehicle’s off-road performance with the dynamic movement of professional tag and parkour athletes. Their athleticism was used to visually underscore the CR-V Hybrid’s strength, agility, and confidence across TV, social videos, and digital banners. The campaign was produced in both English and Spanish.

I collaborated with the Executive Creative Director and Senior Copywriter to develop broadcast concepts and storyboards, and jointly presented the final creative to the client. I contributed to talent selection, developed wardrobe specifications, and worked closely with the production team and client on set. In post-production, I partnered with the editor to finalize the spot and supervised color correction.

The social campaign extended the core concept by featuring the athletes in rugged outdoor settings, performing intense physical movements in sync with the CR-V Hybrid. I created storyboards, presented the final concepts, developed wardrobe specs, and directed the videographer and talent during the shoot. I also worked hands-on in post, guiding color correction and shaping the final video assets for social distribution.