Rockview Farms sought to rebrand with a focus on its heritage as a family-owned business known for delivering high-quality dairy products. The goal was to create a brand identity that felt fun, playful, and family-friendly.

I led the design of the new corporate website in Photoshop and collaborated with developers and programmers to bring the site to life both visually and functionally. Partnering with the Senior Copywriter, I helped craft playful, approachable language for the site’s headers, body copy, and product descriptions.

I also art directed a product photo shoot to elevate the visual storytelling on the product pages. In addition, I customized stock illustrations and created original iconography to build a cohesive brand aesthetic. Extending this refreshed visual language, I redesigned the company’s sales sheets—pairing updated photography and illustrations to deliver a more dynamic and memorable presentation to buyers.