SugarFoods sought concept packaging ideas for their new line of premium sugar products, requesting two distinct creative directions: one playful and fun, and the other natural and simple.

For the playful concept, I combined illustration and photography to create a visually engaging design that also showcased the product clearly. I proposed a bag format for loose sugar and a top-opening box for sugar packets to enhance user convenience.

For the natural, premium concept, I focused on simplicity to highlight the logo and brand name. I recommended using a tin canister wrapped in a natural, raw paper label for the loose sugar, paired with a similarly textured box for the sugar packets, emphasizing a refined yet organic feel.