
Chevron ExtraMile Social
Directed the design and execution of all social media content for Chevron ExtraMile’s Instagram and Facebook channels, including organic, paid, and promotional (offer) posts in both static and video formats.
Developed creative using a mix of ExtraMile brand assets, stock imagery, and custom illustrations, and art directed both in-studio and in-store video shoots. Collaborated with the Senior Copywriter on visual text and caption copy, partnered with animators on motion assets, and worked with editors to deliver polished video content. Maintained the master presentation deck, prepared creative specifications, and regularly presented work to the client for approval.
SOCIAL VIDEOS
Social content for Chevron ExtraMile Instagram and Facebook pages.
Developed social ideas with Senior Copywriter on a monthly basis. Videos were based on the season, holidays and using the ExtraMan mascot. Art Directed the video shoot and worked with editor on color correction and music/sound effects.