Chevron ExtraMile Lifestyle
Led the design and execution of all Chevron ExtraMile social media content across Instagram and Facebook, including static, animated, and video posts. In Q4 2022, I was tasked with introducing lifestyle imagery and video content to enhance the brand’s presence and engagement across social platforms.
I developed the creative concept and direction for all lifestyle assets—creating detailed shot lists, wardrobe guidelines, talent selections, and prop requirements. I collaborated closely with producers throughout pre-production and provided on-set direction to both the photographer and videographer to ensure a successful execution of each asset. Post-shoot, I worked with the video editor to finalize content, selecting music and sound effects to bring each piece to life.
SOCIAL VIDEOS
Social content for Chevron ExtraMile Instagram and Facebook pages.
Developed social ideas with Senior Copywriter on a monthly basis. Videos were based on the season, holidays and using the ExtraMan mascot. Art Directed the video shoot and worked with editor on color correction and music/sound effects.