Tasked with developing a series of videos for Pinterest and other social platforms to promote the all-new 2023 Honda Accord under the campaign concept “Upgrade Your Flow.” The campaign targeted young Hispanic audiences, illustrating key life milestones where they upgrade both their personal style and their vehicles. As talent accessorizes and elevates their look, the video reveals upgraded features and styling of the redesigned 2023 Accord. The campaign was produced in both English and Spanish.

I collaborated with the Senior Copywriter to create and present the concepts, led talent selection, and developed wardrobe specifications. On shoot day, I worked closely with the Director of Photography, videographer, and stylist to ensure the vision was executed properly. Additionally, I partnered with the editor to finalize the video edits, including supers and music integration.