Collaborated with the Associate Creative Director for Social to identify influencers, develop the overall campaign concept, write scripts, and establish creative specifications, brand guidelines, and key considerations. Presented concepts to the client and provided detailed briefs to the influencer and production teams.

On-site at the LA Convention Center, I supervised and art directed the entire talent shoot, overseeing line recordings, the creation of Instagram story videos, and photography. I worked closely with the account team, production crew, and client to ensure seamless execution. Following the shoot, I managed the editing process for all four videos, including color correction and integrating client feedback to deliver final assets.