The Born to Perform campaign celebrated the passion and identity of Hispanic drivers by linking vehicle performance with core cultural values. Inspired by the insight that "we are born to be warriors"—pushing limits, moving with confidence, and honoring every achievement—the campaign conveyed pride and progress through dynamic storytelling. It was developed in both English and Spanish, featuring full-line, individual vehicle, SUV, and sedan cutdowns.

I collaborated with the Executive Creative Director and Senior Copywriter to develop broadcast concepts and created detailed storyboards. Together, we presented the final concepts to the client. I also developed wardrobe and talent specifications, working closely with the production team and client during the shoot. Post-production involved partnering with the editor to finalize the spot, select music, and oversee color correction to ensure a polished final product.